Talented Team!


Sarah Rasmussen

Owner and Style Director

Sarah has owned The Avenue Hair Studio since October 2012 and says she was born to be a hairdresser. She started working part time in a salon while still at school and has been hairdressing ever since. Sarah’s OE was spent on luxury cruise ships, working as a senior hairdresser and assistant spa manager. She went on to join L’Oreal New Zealand, working alongside salon owners, managers and hairdressers. After 20 years in the hairdressing industry Sarah still loves her career and the people. As hairdressers, we are so lucky to be able to compliment people through their hair. Sarah loves the ‘wow moment’ when she’s created the look her client wanted and can easily look after themselves at home.

Recent winner of the Kitomba Business awards and taking home ‘Top performing Stylist of the Year’ check out what Sarah had to say about receiving this award.



Style Director

Emily has been in the industry since 2013 and as the daughter of a hairdresser, it's in her blood! Emily joined The Avenue Team in June 2017, Throughout her career at The Avenue she has immersed herself in all that hairdressing has to offer. By doing so she is now a highly accomplished stylist and has a wealth of knowledge on all aspects of colour. Her favourite thing that hairdressing has to offer is being able to make her client look and feel beautiful! Whether that be a simple fringe trim or a 3 hour makeover. Emily is our Salon co-ordinator which means she is our organising guru & helps our big team navigate our way through busy days! ‘There is only ever solutions!’. The environment The Avenue provides for both our amazing clients and team is a crucial part for Emily as she wants everyone to enjoy their experience.

Emily LOVES using her Dyson hairdryer as it helps her to create all her beautiful styles with ease. Boilage Thermal Active spray is one of Emily's favourites as it's versatile and gives amazing body!



Style Director

Sian began her career as a hairdresser at the age of 13 and is a qualified senior stylist. Sian joined The Avenue team just shortly after the doors opened in 2012 and enjoyed working part time whilst she finished school. Sian has perfected her luxury treatments and scalp massages, often described as the best scalp massage ever! Sian loves the creativity that hairdressing offers & has become a pro at creating a perfect ombre/balayage. She loves helping people feel great about themselves through their hair.

Sian is a Kerastase Mastor Ambassador and recommends everyone treats themselves to a Fusio Dose treatment with their appointment. To create the perfect blow wave Sian loves to use her Dyson hairdryer, it gives her the ability to create so much volume but a smooth finish.



Style Director

With over 10 years experience and specialising in not only short hair with precision cutting techniques but perfecting beautiful blondes whilst maintaining the integrity of healthy strong hair. Grace is a mum to 3 cute children, is a local to the stunning Hibiscus Coast, 'Living and working on the hibiscus coast is the ultimate' Grace is a familiar on the Hibiscus coast, having worked locally for Grace is passionate about leaving the hair in optimum condition.

Grace recommends the Kerastase range. 'It leaves the hair so soft and shiny".



Style Director

Stacey is an award winning stylist, having worked in the hair industry for 11years. Stacey took on an apprenticeship, and left her last role having managed the salon. She is passionate about making her clients look and feel their best when they leave the salon. Stacey loves creating beautiful transformational balayage’s and foil work, she also loves blow waving and styling hair for your nights out. Stacey’s specialises in natural colours that wear well.

Stacey knows that there is nothing better than the salon fresh feel, but being able to recreate that at home is even better. If you want help on recreating the look or how to vary your daily look, please ask during your appointment.



New Talent Stylist

Shania joined the Avenue team as a colour assistant in September 2020 and has been a wonderful addition to our team. Not only does she specialise in colour work but she's our little fire cracker, she naturally lifts any mood and our clients love her (as much as we do!) Shania says that she loves keeping up with hair fashion and creating hair that makes our clients feel good about themselves. Her favourite service is balayage and hair fashion colours. She is a highly skilled colour assistant and her work reflects this. Take a look at our gallery or Instagram to see her work!

Shania recommends Matrix Brass Off for hair that needs extra nourishment as it's a powerful heat protectant whilst softening and smoothing the hair cuticle.



Salon Assistant

Melissa has 3 years of salon experience and loves the upbeat environment working in a busy salon has to offer. She loves seeing people look and feel their best every time they leave the salon. From Nova Scotia, Canada, Melissa has been loving living in NZ and enjoying the laid back kiwi vibe. Melissa comes from an Aveda trained salon which is focused on the sustainability of our environment, so working in a salon that is part of 'sustainable salons' Melissa felt The Avenue was a perfect fit.

If you are wanting the ultimate basin experience then treat yourself to a Kerastase Fusio dose Treatment and Scalp scrub with Mel, your hair will love you for it!



Style Apprenticeship

Emma is The Avenue's first year apprentice. Within the last year, Emma has worked her way up from being a part time staff member to a full time apprentice. She has really impressed herself and the team with her colour work, blowaves and her enthusiasm for learning. Emma keeps going from strength to strength and you will usually find her jumping on to help the seniors. Emma's favourite products are the Kerastase Blond Absolu range; she has learnt a lot about their benefits for bleached hair and after using them on her own hair, see's the benefits!

Emma is really keen to gain as much experience as possible and has created a few discounted colour packages to do so. So if you're looking for an express colour service, book one of our packages and fall in love with your hair again!



Apprentice Hairdresser

Charlotte has recently graduated from Servilles Academy with Merit and we couldnt be happier to have nabbed Charlotte to join our team. With a bubbly and outgoing personalty Charlotte will take good care of you at our back bar with a relaxing head massage.

Charlottes skills are scalp massage, treatments, global colours, toners, regrowth applications, blow waves, curls, and straightening your hair.



Salon Receptionist

Sophie has been with our salon since January 2020. If you've ever seen the show; Suits. You'll know Sophie is our Donna of The Avenue. Sophie joined the salon as a receptionist but don't be surprised to see her at the basin or even helping to apply colours, when we are against the pump! Sophie loves helping the stylists achieve their client's dream hair & is passionate about home hair care. She is knowledgeable in our products and you'll find our blog full of her reviews.

Sophie loves the new Aura smoothing service and says it's a must do for any client with frizzy, uncontrollable, damaged hair or even those who just want to reduce their styling time.